Social media research can be very useful but it is not perfect. The best way to use it is as just one tool in your market research toolbox. No one tool or methodology is ever going to give the complete picture that you need to further your product or service development.
Through social media you have access to millions of potential research panellists, but there is much more to statistically valid research than sheer numbers. Without some kind of multiple-choice closed option question and answer survey you will be left with hundreds of thousands of verbose answers to wade through.
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What are the Limitations of Social Media Research?
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