Harmonize Marketing Strategy with Today’s Technology

Rapid development in technology influences many sectors significantly today and one of those given great impact is business. For instance, the growing popularity of social media can be actually made use in a very optimum way for many CEO in companies to improve their selling. However, they don’t understand about this great chance yet that they keep treating social media as billboard or television just to spam, blast, and sell their products or services.

Their marketing strategy should be modified and corrected because there is bigger opportunity to reach the companies’ target through social networks. Another essential factor most CEOs should give serious attention to is regarding the changes of consumers’ behavior. These changes occur suggestively along with the changes in technology. So, the previous method of vertical marketing should be altered into horizontal marketing with marketer as connector.

On the contrary, with greater opportunity to hold bigger market share using social media, many CEOs show slow responses about the changes which are quite revolutionary. Some of them come with opinions saying that by joining social media, their products will be attacked by consumers or the strategy the use will be beneficial for their competitors. That’s why they are reluctant to use social media.